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Muri Lelu is looking for Social Strategy Intern
Location: New York, NY US
When: Internship to start on January 05, 2021
Accepting Applications Until: December 15, 2020
Description:
This internship is unpaid.
Muri Lelu is a luxury skincare line dedicated to unlocking the potential of whole flower cannabis. Our high-performance formulas are crafted with organic, full-spectrum cannabis extracts that harness the plant’s full range of therapeutic compounds — cannabinoids, terpenes and fatty acids — for a restorative and renewing glow.
The Social Strategy Intern will work across Muri Lelu’s social channels (with a special focus on Instagram) to grow the community, deepen engagement and drive key brand awareness. The Social Strategy Intern will assist with the development of a monthly Content Calendar, and will support the CMO with the execution of brand initiatives including social strategy, competitive landscape analysis, partnerships and more.
Requirements:The Social Strategy Intern will work across Muri Lelu’s social channels (with a special focus on Instagram) to grow the community, deepen engagement and drive key brand awareness. The Social Strategy Intern will assist with the development of a monthly Content Calendar, and will support the CMO with the execution of brand initiatives including social strategy, competitive landscape analysis, partnerships and more.
Excellent social and community management skills, with an in-depth understanding of Instagram
Innovative and tapped-in thinker with a natural interest in the luxury, beauty and cannabis spaces
Must be a skilled content creator with the ability to support messaging needs through both content calendar and off-the-cuff/live channel management
Superior written and verbal communication skills
Possesses effective time-management skills and is highly organized
Proficient in G-Suite (Docs, Sheets, Slides, etc.) and relevant social analytic/listening tools
Experience with content creation/design tools a plus (Canva, Photoshop, etc.)
Must currently be enrolled in a Bachelors or Graduate Degree program, with the ability to receive college credit for the duration of the internship
Responsibilities:Innovative and tapped-in thinker with a natural interest in the luxury, beauty and cannabis spaces
Must be a skilled content creator with the ability to support messaging needs through both content calendar and off-the-cuff/live channel management
Superior written and verbal communication skills
Possesses effective time-management skills and is highly organized
Proficient in G-Suite (Docs, Sheets, Slides, etc.) and relevant social analytic/listening tools
Experience with content creation/design tools a plus (Canva, Photoshop, etc.)
Must currently be enrolled in a Bachelors or Graduate Degree program, with the ability to receive college credit for the duration of the internship
- Develop and create high-quality content deliverables (copy & creative) for Muri Lelu’s Monthly Instagram content calendar, assisting with daily posting on Grid and Stories to achieve topline messaging and merchandising objectives.
- Organically grow the digital community by monitoring, managing and engaging with the audience through commenting and liking UGC, responding to questions in a timely manner, and implementing best practices for Community Management and engagement growth.
- Provide monthly analytical reports on follower growth, engagement, etc. summarizing any high-level key learnings, areas of optimization and takeaways.
- Brainstorm and pitch creative concepts for social media initiatives, authoring ongoing social media strategy that supports both seasonal/timely campaigns as well as evergreen initiatives.
- Support the CMO with cross-functional communication and asset management in partnership with various Creative Agency teams with the CMO and various Creative Agency teams.
- Proactively monitor and provide on-going trend/competitive analysis of relevant industries and social landscapes, talent, noteworthy campaigns and new social platform features.
- Work alongside the CMO on brand strategy initiatives such as partnership programs, ambassador program growth, retail and editorial strategies.
- Demonstrate the highest level of customer service; convey a polished and professional demeanor when communicating on brand social channels.
- Organically grow the digital community by monitoring, managing and engaging with the audience through commenting and liking UGC, responding to questions in a timely manner, and implementing best practices for Community Management and engagement growth.
- Provide monthly analytical reports on follower growth, engagement, etc. summarizing any high-level key learnings, areas of optimization and takeaways.
- Brainstorm and pitch creative concepts for social media initiatives, authoring ongoing social media strategy that supports both seasonal/timely campaigns as well as evergreen initiatives.
- Support the CMO with cross-functional communication and asset management in partnership with various Creative Agency teams with the CMO and various Creative Agency teams.
- Proactively monitor and provide on-going trend/competitive analysis of relevant industries and social landscapes, talent, noteworthy campaigns and new social platform features.
- Work alongside the CMO on brand strategy initiatives such as partnership programs, ambassador program growth, retail and editorial strategies.
- Demonstrate the highest level of customer service; convey a polished and professional demeanor when communicating on brand social channels.
This internship is unpaid.
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