Established in 2004, alice McCALL is the eponymous label of fashion designer, Alice McCall.
With a focus on intricate detailing, season after season, the brand’s designs remain uniquely feminine. Playing with the graphic use of space and colour, experimenting with fabric techniques from delicate hand embroidery to developing custom in-house designed laces, the concept of ‘craft’ is something that remains core to the brands DNA. The resulting designs are pretty and feminine, chic and bohemian – instantly recognisable as an alice McCALL creation.
Ever the creative, McCall’s career in fashion began at the ripe age of 19 when she moved to London to work as a stylist for Condé Naste. As a hobby, she began selling one of a kind, silk pieces on the side and quickly gained a fan base. Her creations were purchased and worn by style icons Kate Moss and Alexander McQueen muse, Katy England.
Identifying a niche to create playful yet wearable feminine pieces with a focus on intricate detailing, in 2004 the alice McCALL brand was born when the label launched at Mercedes Benz Fashion Week.
Now with the international e-boutique, 13 boutiques in Australia & wholesaled across 36 countries & 174 stockists globally, the brand has a strong local & international presence. Brand fans include Beyoncé, Kendall & Kylie Jenner, Katy Perry, Kylie Minogue & Margot Robbie to name a few, while international influencers such as Rocky Barnes, Sarah Ellen, Chriselle Lim & Mimi Elashiry are all regularly spotted in an alice McCALL creation.
Must be available 11-15 February from 9am-6pm (later starts and earlier finishes may occur)
-Must have strong attention to detail
-Styling an advantage but not essential
-Proactive and motivated
-Gain great industry insight into Fashion buying and sales
-Lunch and drinks provided daily
-Position available each fashion week depending on the right candidate
Assisting the Head Of Wholesale setting up the Alice McCall showroom for NY Fashion Week
-VM collection - steaming, hanging and Merch
-assist models
-assist buyers selections and requests
-assist Head Of Wholesale with sales duties
-general showroom duties
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